Ah, “I’m just a journalist.” To Graham Hancock’s credit he also used that line quite a few times when people accuse him of pseudoarcheology. Unlike Gladwell however, Hancock’s crack pot theories and musings and what ifs turn out to be closer to the truth more often than not, which adds to the salaciousness of the drama.

Gladwell however doesn’t have that good of fortune, and in the end he just exposes himself for the tobacco shill that he always was. So he in the end falls apart.

His books have always read as a kind of editorialized take so I’m very mildly surprised people would take him seriously at all.

Very nice post. To me, it always seemed like antidotal rules and observations. It is right until it's wrong, my bad.

Where I find him very useful, when professional people suggest or reference his books. It tells me I am not going to use these people or their services.

Glad someone speaks out against his quackery

No dark mode?