I've read the couple of critical responses but on merit, the message is true. Anecdotally, my wife takes hundreds of photos every month that essentially no one will ever see again.

Android has a memories feature that serves them back up to us on occasion. This is a pattern writ large for huge swaths of data.

Differences in governance or allowable access leads to mass duplication and data rot on anything remotely dynamic.

McGovern appears to be a pundit trying to make a nice living selling his critique of stupid data retention practices.

From a business-perspective that yells for a deduper on cloudscale (or a self-deduping fs).